Every BDC manager has watched the same thing happen. A rep sends a well-written follow-up email to an internet lead and it disappears. They text, and get nothing. The customer is real (they submitted the form, they have a trade, they are shopping) but the follow-up looks like every other follow-up they got that day from every other store.
Pronto is the tool Eagle Eye built to fix that. A rep records a short personal video in the browser, picks their dealership, and gets one branded link in under two minutes. The customer clicks, sees a real person talking about their actual car, and sees the store’s phone number, address, and benefits on the same page. All 10 VIP Automotive Group dealerships run on it.
What personalized video does that text does not
A personal video is not a marketing asset. It is a 30-second message from Ben at South Shore Subaru to Alexei, about the Grand Cherokee Alexei asked about, recorded ten minutes after the lead came in. Three things happen when a customer opens it that do not happen with an email:
- They can see that a person exists. The follow-up stops being “the dealership” and becomes Ben. Customers call Ben back; they do not call back a template.
- They get the specific answer they wanted. “Yes, it is still here, it is the one in the blue, here is what the payment looks like with your trade” is far more persuasive said out loud than typed.
- They land on a page that lets them act. Pronto’s link is not just a video player. It is a branded page with the store’s name, phone, address, and calls to action for service, contact, and trade-in, plus the full VIP+ benefits card for VIP Automotive Group stores. A customer who is convinced has one tap to the phone.
Ben, a BDC rep at South Shore Subaru, put it simply on Pronto’s site: “Our BDC team started using Pronto and customers are actually calling back. A personal video is worth ten cold emails.”
How Pronto works
Pronto is deliberately simple, because a BDC tool that adds steps is a BDC tool nobody uses by week three.
Step 1: Record
The rep opens Pronto in a browser on a desktop, tablet, or phone, selects their dealership from the list, and records. Optional virtual backgrounds (a studio or a dealership office) replace the real background in real time using MediaPipe, so a rep at a cluttered desk still looks like they are in a showroom. No green screen, no app to install.
Step 2: Get the link
One click generates a shareable link that is already branded to the store the rep selected. It can be texted, emailed, or pasted into the CRM. The customer needs no app, no account, and no login.
Step 3: The customer connects
The customer opens the link on any device and sees the video, the store’s name, phone number, and address, the benefits card, and buttons for service, contact, and trade. Everything needed to call, schedule, or come in is on one screen.
The features that matter to a BDC manager
Auto-branded for every rooftop. Multi-store groups are Pronto’s home turf. Each recording is branded to whichever dealership the rep picks (correct name, phone, address, and calls to action) with no per-video setup and no per-location configuration. A rep who covers two stores just picks the right one.
Every send is logged automatically. The moment a video is sent, the rep name, customer name, dealership, timestamp, and link are written to the team’s Google Sheet. No manual entry, no copy-paste, and no way for a lead to fall through the cracks between “I sent it” and “it is in the CRM.”
Videos expire on a schedule. Videos are stored on Cloudflare’s global infrastructure and automatically expire after three months. Links stop working when the video does, which keeps the data footprint clean and avoids a customer opening a stale offer next year.
Priced per group, not per seat. Pronto is priced per dealership group. Every BDC rep at every rooftop is covered under one agreement, with no per-seat fees and no per-video charges. A manager can add a new hire on day one without a procurement conversation.
Same-day deployment. Because there is nothing to install and no per-user accounts to provision, a group can be recording the day it is set up.
Where Pronto fits in the BDC process
At VIP Automotive Group, Pronto replaced the “personal” email in the follow-up cadence, not the whole cadence. The pattern the group’s teams settled on:
- First response to an internet lead: a Pronto video within the first hour, walking the actual unit if it is on the lot. The scripts reps use are profiled in BDC video follow-up scripts that get callbacks.
- Unresponsive leads at day 3 to 5: a second, shorter video acknowledging the customer is busy and offering one specific next step.
- Appointment confirmations: a 15-second “see you tomorrow at 10, ask for me” video that reduces no-shows.
- Service and trade outreach: service advisors and used-car buyers use the same tool for “your inspection is due” and “we would like to buy your car” messages.
For a comparison with the incumbent platforms, see Pronto vs. BombBomb vs. Covideo.
Built inside a dealer group, for dealer groups
Pronto exists because Eagle Eye built it for VIP Automotive Group’s BDC teams before offering it to anyone else. It is part of the same in-house software stack as ClaimsPointe, LotFile, and ARGO, and it was designed around the constraints real BDC rooms have: reps who turn over, managers who do not have time to administer software, and customers who will not download an app to watch a video.
Frequently Asked Questions
What is video messaging for car dealerships?
It is a follow-up method where a BDC rep or salesperson records a short personal video for a specific customer and sends a link instead of a templated email or text. Pronto is a video messaging tool built specifically for dealership BDC teams: browser recording, auto-branded dealership links, and automatic logging.
Do customers need to download an app to watch a Pronto video?
No. The customer opens one link in any browser on any device. There is no app, no account, and no sign-up. The page shows the video alongside the dealership’s phone number, address, benefits, and calls to action.
How long does it take a rep to record and send a video with Pronto?
Under two minutes. The rep selects their dealership, records a short message, and copies the link. Sending it by text or email takes as long as any other message.
Can one dealership group use Pronto across multiple stores?
Yes. Every recording is auto-branded to whichever dealership the rep selects, with the correct name, phone, address, and calls to action. VIP Automotive Group runs Pronto across all 10 of its rooftops with no per-location setup.
How is Pronto priced?
Per dealership group, not per seat. Every BDC rep at every rooftop is covered under one agreement, with no per-seat fees and no per-video charges. Pricing depends on group size and is discussed during the demo.
How is Pronto different from BombBomb or Covideo?
Pronto is purpose-built for automotive dealerships: no filming app, no per-seat subscription, no customer account, and every link includes the dealership’s branded page with phone, address, benefits, and direct calls to action rather than just a video player.